Market Report – Week 39

Late September is rarely the time in a New Zealand marketer’s season when optimism abounds. However, in spite of the numerous challenges I can say that Zeafruit is pleased to report a strong and stable domestic market in spite of the previously discussed small fruit issues and high export pack-out rates. These are known factors which we have addressed and which are largely out of our control

My note of optimism is backed by the fact that we are receiving strong orders on a daily basis from our retail partners. Our aim, as always, is to meet their orders on-time, every-time.

The movement of Class 2 fruit to Australia is now a reality and our response is simple. The New Zealand Class 2 market and our customers are long-term partners that deserve consistent, reliable servicing and supply. Our message to you is clear – we are achieving very close or better than export values on key sizes with the benefit of minimised risk and far quicker revenue turnaround.

When looking at pricing for next week and the weeks beyond, it is very clear that on sizes between 16 and 28 demand is strong and likely to continue to be so. We are receiving strong support from growers who are seeing good business sense in spreading their risk and managing their cash-flow. Good values and quick payments are a recipe for simple, efficient and sustainable business.

Should you wish to consider the New Zealand domestic market then please don’t hesitate to contact Rick, Danielle or myself and we will work out a harvest and pricing plan to suit your requirements.

Best regards

Glen and team